THE SARCASM STORY.

CHOOSE SARCASM is a Māori inspired comfort clothing brand.

There's six of us: Taylor, Luke, Alice, Ruby, Te Manihera and, of course, Lunar, the puppy.

We're a whānau owned and operated business based in Ōtautahi, Christchurch.

Māori owned too - well apart from that pākehā fella in the back. But don't worry, he's cool. He has to be having to work with three Ngāi Tahu princesses.

CHOOSE SARCASM is a brand that was originally dreamt up by Taylor after a bottle of Rosé and her anger for woman's t-shirt sleeves. Next time you see her, ask her how she feels about sleeves on woman's tees. But be warned, you will have to hear her small TEDTalk.

We make clothes that are high quality, comfy and affordable.

Something to throw on when you're at home, at the marae, watching the kids football or popping out to the dairy in your slippers for a trumpet.

Our designs and colours have been meticulously crafted to best complement your crocs or red bands.

It's not just us though. We have boyfriends, cousins, and yes, even reluctant aunties moonlighting as models. So, when we say whānau, we mean it in every sense of the word.

CHOOSE SARCASM is a feeling we all share. It's about being a kiwi. A bloody proud sarcastic kiwi.